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Volume
4 2004
Number 3
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Number 3 Australian Special Issue
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Guest Editor
Introduction: Fakes,
Copies and Originals
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All seven
papers in this issue on Fakes, Copies and Originals consider matters
of reproduction and origination. They consider the interplay between
culture meanings and financial capital, and share in common a
concern for further developing the cultural wealth of society.
The
initial two papers concentrate on fakes, copies and their
relationship to the original. The first paper on the myth of the
Australian bush seeks to understand how the concept of the
‘original’ creates problems of identity. Traditional images and
stories of the bush and its settlement are by and large faking
origins, which define the boundaries for social conformity and
non-conformity. Its line of argument to a great extent is reversed
in the second paper on the philosophy of the copy and the art of
colonial organisation, which claims that inventiveness and
origination is invariably underpinned by voluminous and habitual
acts of copying and reproduction.
The next
three papers mark a move away from contemplating relationships
between fakes or copies and their originals. In contrast, their
preoccupation is with the tyranny of the original - its traditions
and assumed ideals. Finance capital’s emancipation continues to be a
significant source of inspiration for many contemporary business and
management initiatives such as: privatisation of public sector
industries, entrepreneurial business careers for women and corporate
governance of business corporations. The respective papers on the
three above topics propose limits be placed on the absolute free
play of capital while arguing from different political perspectives
on how best to channel the potential excesses of the original. The
third paper on privatisation of the electricity industry argues for
improved understanding of corporate company strategies rather than
turning to industry or market-based analyses whereas the fourth
paper on women in business prefers a more deliberate and collective
approach to improving the economic status of women through
intervention by the government and unions. Similarly, the fifth
paper on corporate governance argues for increased rather than less
paternalism in the regulation and governance of business.
The last
two papers address problems of consensus in the context of
increasing fragmentation of sources for agreement and sense of
common origins. The sixth paper considers what it perceives to be
the general cultural malaise prevalent within many contemporary
business corporations. It seeks to identify a moral philosophy for
the business organisation that is more supportive and offers a more
fulfilling working environment. The seventh and final paper also
concerns moral philosophy in the context of a fragmented conception
of human purpose and values. It leans less on considerations of
individual and collective rational self-interest, however, and
proposes that problems created by paradigm proliferation within the
social sciences be ameliorated by a concerted effort towards a
morally concerned scepticism.
Overview of the Papers
The first
paper - The Bush Myth by Ashly Pinnington and George Lafferty -
examines the myth of the bush and its significance for Australian
identity. The paper argues by analogy and through association with
other national, symbolic figures such as the ‘digger’, the concept
of ‘mateship’, Australia’s famous New Year’s Sydney fireworks
display, classic nation-defining celebrations like Anzac Day and
recent media occurrences such as the Australian films, Lantana and
The Bank. The material and symbolic contents of the Australian bush
are explored as two interwoven forms that have a changing but
enduring substance. The bush has a very flexible meaning. It
signifies and connotes very different things to people, functions as
a source of personal identity and can bring a sense of alienation.
It has the power to conjure up feelings both of domesticity and
loneliness. The authors observe that, in common with other myths,
the plasticity and robustness of the myth of the bush serves to hide
more questions than it poses. So, the bush as a collective story
works in contrary ways. It provides people with an essential sense
of identity and origin, but without conveying clear identities and
historically rich origins. Further, it offers comforting ideas and
thoughts on conformity and non-conformity but without also offering
much explanatory information on these choices and ways of relating
to oneself and others.
The
second paper, titled The Philosophy of the Copy and the Art of
Colonial Organisation written by André Spicer, examines the issues
of mimicry and authenticity. It takes issue with the well-known
criticism of Australian culture for copying other cultures,
typically those of England and the USA. The paper works on a number
of levels, trying to understand the roles of copying in
organisations and then seeks to assess its practical and ontological
significance more generally in life. The author traces the
development of the enlightenment and modernist interests in
individual authorship and creativity, while noting at the same time
the central role of copying facilities in publishing, manufacturing
and production for providing a sense of what it is to be either a
duplicate or unique. The argument of the paper is that Australian
culture is not unusual for its mimicry and duplication and that
there is nothing that Australians should feel embarrassed about when
accused of being merely good mimics and copiers. Firstly, André
Spicer argues, a tremendous amount of the pre-modern, modern and
post-modern ways of life all contain substantial resources for
copying and making copies, and do so repeatedly and to such an
extent that much of what passes for originality is actually borne
out of copy. The philosophy of the ‘endless return’ by Nietzsche and Taussig’s analysis of mimesis demonstrate why Australians should
have nothing to fear from copying. The Australian environment is
replete with repetition and production of copies, but so too are
environments elsewhere, although they might pretend to greater
superiority and originality.
The third
paper written by Maree Boyle and Amanda Roan, titled From Working
Man’s Paradise to Women in Business, examines the contribution of
Australian feminism to the understanding of women’s economic
position within Australian society. The authors argue that a diverse
range of groups on the political left and political right have
contributed to improving the economic and social status of women in
Australian society since settlement in the late 18th century. They
propose that in recent years (mid-90s onwards to the present day)
insufficient attention has been given to materialist concerns
reflecting in part a return to the right in politics known in
Australia as the neo-liberal turn, but probably also reflecting the
shift in academic thought. The move in thinking has been away from
socialist and liberal consideration of government policy and
concerns with how society might be changed, and towards weaker
political collective commitments and greater focus on the symbolic,
the individual and the emergent nature of economic life. The authors
are keen to point out that new movements such as ‘women in business’
have a role to play in improving the economic position of women in
Australia. However, their central argument is that these movements
have less promise for the majority of the female population than do
more concerted and materialist initiatives such as those influenced
by trade unions and enacted through legislation and government
policy such as Equal Employment Opportunity and Affirmative Action
programmes.
The
fourth paper examines one recent area of Australian economy and
society that has been influenced by the UK experience, but the
Australian federal states have pursued their own versions of
marketisation and efficiency improvement. Lucas Skoufa’s paper,
titled Industry Reform in Australia, studies the way that
privatisation and corporatisation of the electricity supply industry
has been inspired by comparatively simplistic concepts of what
constitute efficient markets for the public good. Lucas Skoufa
argues that conventional business strategy theories provide a better
framework for public policy because these theories offer more
adequate explanations and analyses of corporations’ and companies’
strategic behaviour in privatised or privatising settings. Strategy
theories focus more closely on the resourcing, coordination and
control of firms or groups of firms rather than on the performance
of markets. By examining choices facing firms and analysing the
choices that they make in particular recurrent market and corporate
contexts, Lucas Skoufa argues that we can be clearer about how
executives employed in firms and corporations should be incentivised
to act strategically in ways that serve the common good. The article
shows how the Australian electricity supply industry has been
informed by the UK experience of privatisation, but equally
demonstrates quite specific ways that the states of New South Wales,
Victoria and Queensland are pursuing their own particular paths and
versions of neo-classical economics: Victoria has opted for
wholesale privatisation whereas NSW and Queensland have adopted more
of a mixed solution.
The fifth
paper, titled Paternalism and the Governance of Managers and written
by Elizabeth Prior-Jonson and Chris Nyland, reviews the concept of
paternalism and assesses the extent of regulatory paternalism in
Australian corporate governance. Different degrees of paternalism
are discussed within the concepts of ‘weak’ and ‘strong’
paternalism. The authors contend that investors should be informed
by stronger intervention and principles of paternalism than is
currently instituted within the principles of the Australian Stock
Exchange (ASX). They argue that if this does not happen then the
status quo will continue so that the ASX serves primarily to protect
the reputations of corporate managers and ASX brokers. Rather, they
suggest, a stronger form of paternalism should be instituted which
has greater capacity to expose activities of poor corporate
governance and in the long-term benefit shareholders.
The sixth
paper, Interdependency within the Business Corporation by Jeremy Aitken, adopts a practitioner consulting and managerial perspective.
Jeremy Aitken recounts his substantial experience of managing
cultural change in corporations and discusses the rationale for
developing training videos on issues of trust and organisational
culture. The content of the video is described and various stories
recounted on its implementation in organisations. The Prisoner’s
Dilemma is analysed within the context of changing traditions in
philosophy such as the empiricists and postmodernists. Throughout
this paper, Jeremy Aitken challenges us to think more carefully
about how we can best further our self-interest within the business
collective. Perhaps reminiscent of Australian football pre-match
commentary, strong emphasis is placed on individual ambition,
preparation and contribution to the group. The author concludes that
single-minded pursuit of our own selfish interest to the exclusion
of others tends to create a poisonous corporate culture and fails to
optimise outcomes for oneself and others.
The
seventh and final paper, written by Adrian Carr and titled
Management as a Moral Art, discusses the variety of paradigms that
have appeared in management and organisational discourse. Adrian
Carr argues that the work of Thomas Barr Greenfield is deserving of
closer scrutiny from organisational and management researchers
because it attends to the collective significance of moral values
encapsulated within different subjective perspectives and attitudes.
Seven different approaches to theoretical paradigms are discussed
and categorised as: Isolationism, Integrationism, Imperialism,
Pluralism, Cross or Multi-Paradigm, Dialectical and Postmodernism.
The author concludes that research should attend more carefully to
management as a moral art and proposes how this approach can avoid
the entrapment of both paradigm incommensurability and paradigm
proliferation.
This
collection of papers covers very different aspects of Australian
society and life. They all portray management as central whether it
concerns the environment, creativity, equal opportunity, public
utilities, corporations, employees or research paradigms. Also, they
challenge readers from other parts of the globe to think more
critically about some of the common stereotypes of down under, and
the authors hope that people will enjoy reading about some of the
diversity and variety of life in Australia.
Ashly
Pinnington
Ashly
Pinnington is Senior Lecturer in Management at the University of
Queensland, Brisbane, where he has taught since 1999. He has worked
for over fifteen years as a researcher and lecturer in business and
management, employed by Henley Management College, London Business
School, Coventry University and the University of Exeter. His first
degree was a BA (Hons) in Philosophy from the University of Kent. He
has written three books published by McGraw-Hill and Oxford
University Press, and a number of chapters in books and articles in
academic journals such as Organization Studies and Human Relations.
His Charles Handy: The Exemplary Guru appeared in this journal
Volume 1 Number 3. His areas of research interest include: strategy
as practice, internationalisation of professional firms,
transformational leadership and change, technologies for corporate
training, and quality management. |
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Ashly Pinnington and
George Lafferty
The Bush Myth:
Internationalisation, Tradition and Community in the Australian
Context |
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The Australian bush has many meanings. Notably, the bush is an
environment of both nostalgic loss and regeneration, and is a
contradictory place capable of signifying homeliness and otherness.
This article examines the durability of the myth of the Australian
bush as a locale for the internationalisation of capital, employment
and environmental management and as a resource for traditional
concepts of Australian identity.
Ashly
Pinnington
Ashly Pinnington is Senior Lecturer in Management at the University
of Queensland, Brisbane, where he has taught since 1999. He has
worked for over fifteen years as a researcher and lecturer in
business and management, employed by Henley Management College,
London Business School, Coventry University and the University of
Exeter. His first degree was a BA (Hons) in Philosophy from the
University of Kent. He has written three books published by
McGraw-Hill and Oxford University Press, and a number of chapters in
books and articles in academic journals such as Organization Studies
and Human Relations. His Charles Handy: The Exemplary Guru appeared
in this journal Volume 1 Number 3. His areas of research interest
include: strategy as practice, internationalisation of professional
firms, transformational leadership and change, technologies for
corporate training, and quality management.
George Lafferty
George Lafferty is Professor of Human Resource Management and
Industrial Relations at Victoria University of Wellington. He
previously taught at Griffith University and the University of
Queensland. He has published in various journals and books. His
areas of research interest include workplace change, industrial
relations, organisational restructuring, political theory and
tourism policy. |
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André Spicer
The Philosophy of
the Copy and the Art of Colonial Organisation |
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In this paper I
work through an Antipodean phenomenon; the prevalence of copying or
mimesis in processes of organising. Rejecting claims for a more
authentically Antipodean way of organising, I argue that we need to
properly understand the weight of the copy through philosophical
inquiry into mimesis. I begin this inquiry with neo-institutional
theoretical insights into mimesis. I then sketch out a short history
of the emergence of the original and the copy. This Platonic
distinction is then elaborated upon to open up the copy with
reference to Nietzsche’s concept of the eternal return, Benjamin’s
analysis of the work of art in the age of mechanical reproduction,
and Taussig’s analysis of mimesis. I draw these together to argue
that processes of copying are singular and in fact central to the
continual coming into being of organisation
Andre Spicer
André Spicer was born in Aotearoa/New
Zealand. He has studied at the University of Otago, and the
University of Melbourne. Recently he has moved to the University of
Warwick in England to lecture in Organisation Theory. His interests
include globalisation, various practices of resistance, the
philosophy of organisation and contemporary art.
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Maree V Boyle and Amanda Roan
From Working Man’s Paradise to Women in
Business: The Contribution of Australian Feminism to the
Understanding of Women’s Economic Position within Australian Society
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In this paper we discuss how
Australian feminism has contributed to a better understanding of
women’s economic position within Australian society. Through this
analysis we seek to shed some light on the current implementation of
the ‘women in business’ policy in Australia. We trace the
development of this position from the early beginnings of unionism
and wage centralisation through to the social change movements of
the 1960s and 1970s. We then examine how the neo-liberal turn of the
1990s manifested itself in a move from a focus on numerical
representation of women, through Equal Employment Opportunity and
Affirmative Action policies and initiatives, to one that
concentrated on an individualist approach to women in business. We
conclude that feminism has had its most significant impact at the
level of public policy. However, recent epistemological turns in
Australian feminism appear to have resulted in less attention being
paid to materialist concerns, and furthermore have not been able to
resolve the sameness/difference divide that continues to haunt
feminist philosophy.
Maree Boyle
Maree Boyle is a Senior Lecturer within the Griffith Business
School, located in Brisbane, Australia. Her principal research
interests include the gendering of organisations and business,
emotions in organisational life, and critical perspectives on
organisational change.
Amanda Roan
Amanda Roan is a lecturer in Organisational Behaviour and Human
Resource Management at the UQ Business School, University of
Queensland. Her primary research interests are gender and
employment, workplace training and skills development, industrial
relations and training systems. She has published a number of
journal articles in the areas of gender and training, industrial
relations, organisational change, and women in management. |
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Lucas Skoufa
Industry Reform
in Australia: Privatisation/Corporatisation of the Electricity
Supply Industry
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The
neo-classical economics paradigm postulates a hypothetical model of
perfect competition as the ideal environment for business success.
Yet the model has great difficulty in apprehending the day-to-day
operations of actual business organisations. This paper explores
some of the apparent inadequacies of the neo-classical paradigm,
drawing on business strategy theory to suggest a potentially more
fruitful mode of analysis. It is argued that conventional business
strategy theory not only can provide a better framework than
neo-classical economics for explaining and informing public policy
on utilities, but that it also can provide an additional dimension
to critical management theory. The process of public sector ‘reform’
that gained momentum in the late 1970s was driven largely by
neo-classical economic assumptions. While there has been a plethora
of literature published on the need to ‘reform’ various public
enterprises, there has been little analysis of the strategic
behaviour of enterprises and industries that have been privatised or
targeted for this change. Whereas neo-classical economics has been
chiefly concerned with the performance of markets in the allocation
and coordination of resources, business strategy is primarily about
coordination and resource allocation within the firm. In contrast to
neo-classical economics, business strategy theory is inherently
interdisciplinary, integrating the social sciences: it is not
applied microeconomics.
Lucas Skoufa
Lucas Skoufa is an Associate
Lecturer in Strategic Management at the University of Queensland,
Brisbane, where he has taught since 1999. Previous to that he worked
as an engineer for ten years with the Royal Australian Navy and two
years at a coal-fired power station in central Queensland. His first
degree was a BE (Mechanical) from the Queensland University of
Technology. Currently he is in the final stages of a PhD thesis,
which looks at how and why generation companies behave strategically
in electricity supply industries. Four case studies have been
compiled in the thesis on the UK, Victorian, Queensland, and New
South Wales electricity supply industries.
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Elizabeth Prior Jonson and Chris Nyland
Paternalism and
the Governance of Managers: The Australian Stock Exchange Approach
to Improving Corporate Governance
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Good corporate governance
requires that managers promote shareholder interests but it cannot
be assumed they will act in this manner. Though this is an
observation most managers would acknowledge, many argue they should
be free of external regulatory intervention because regulations
designed to protect shareholders are necessarily a form of
paternalism that take from shareholders decisions that are rightly
theirs to make. We question this perspective by showing that
regulations founded on paternalist principles are compatible with a
liberal economy and social relations. We identify when a paternal
approach to decision making is justified and add substance to our
argument by responding to claims that the Principles of Good
Governance1 promulgated by the Australian Stock Exchange (ASX) are
an unacceptable infringement on managers’ right to govern their
enterprises because they are supposedly paternalist. We reject this
argument and suggest that while the current ASX principles are not
paternalistic there is a case for ensuring shareholder protection is
informed by paternalist principles.
Elizabeth Prior Jonson BSc, BA, PhD
(Sydney)
While much of her career has been spent in philosophy, since 1991
Elizabeth Prior Jonson has been continuously involved in teaching
ethics and corporate governance within the Faculty of Business and
Economics at Monash University. Her research interests centre on
ethics and governance in both public and private sector
institutions. She is the co-editor (with Gordon Clark) of Management
Ethics: Theories, Cases and Practice, Harper Collins 1995 and
Accountability and Corruption (Allen and Unwin 1997).
Chris Nyland BA, PhD (Sydney)
Chris Nyland’s primary field of teaching and research is in the
field of International Business where his chief interests are trade
policy, global business regulation and globalisation and the rights
of labour. He has also published extensively in the field of history
of ideas and particularly in the areas of management thought and the
history of gender analysis. His most recent publication is Robert
Dimand and Chris Nyland (eds) The Status of Women in the Classical
Economic Thought (Edward Elgar 2004). |
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Jeremy Aitken
Interdependency
Within the Business Corporation: The Three Musketeers or a
Prisoner’s Dilemma?
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What are the opportunities for the
maximum happiness, greatest satisfaction, and fulfilment of all in
the business organisation? What quality of life can we have at work?
I operate a training and management
consultancy in Sydney, Australia. For twenty years, I have
specialised in helping my corporate clients develop the strategies,
skills, and behaviours necessary for effective leadership, teamwork,
sales-work, negotiation, customer-service, and public speaking. My
participants come from many different countries and backgrounds,
from all roles and responsibilities within the corporation, and from
virtually every industry. Many of my client organisations are
household names, both in Australia and beyond. Based on the
experience of listening to many participants speaking about their
working lives over the years, anecdotally I have to conclude that
many people do not feel fully ‘received’ by the corporations for
whom they work.1 Instead, many complain of being badly led,
under-utilised, demotivated, bored, and generally demoralised by
aspects of life in the corporate world....
During 1998, I met and formed an
association with a professional film director. Over several coffees
and many informal discussions, we came up with the idea that perhaps
a video of some kind might represent an opportunity to present my
account to a wider corporate audience. We began work on what was to
become the first draft of a video script in 1999. Since our
financial resources were limited, we began to look around for
potential investors and financial partners in this endeavour.
Finally, having found a sympathetic investor and completed around
twenty rewrites of the script, we released a seventeen-minute video
entitled A Culture of Freedom in July 2001....
‘One for All and All for One’ or
a Prisoner’s Dilemma?
In scripting A Culture of Freedom, we needed a way of expressing our
contention that the potential exists in the group context to
collectively serve individual self-interests more powerfully than
that same number of people working independently. Either that was
the position or we needed to show clearly how individual
self-interest may be prejudiced when agents choose actions that do
not consider the self-interest of others. In other words, that when
agents make choices without any sense of community obligation to
other coexisting agents in an organisation or community, choosing
egoistically as it were, they actually adversely affect their own
self-interest. If one, or both, of these contentions cannot be
supported, then why establish an organisation in the first place? We
would surely be better off to work as fully independent agents,
coming together to trade goods and services only when necessary to
do so. If cooperation serves no useful purpose pragmatically, and it
does not usefully serve any individual to consider the self-interest
of others in his/her choices, apart from reasons of social
acceptance, then why bother with it at all?
The metaphor of the Prisoner’s
Dilemma is a device that illustrates how individual self-interest
may exist in a collective context.3 A Culture of Freedom begins and
ends with a dramatised version of the Prisoner’s Dilemma....
Jeremy Aitken
Jeremy Aitken is Director of
the Australian-based management consultancy Tri-Learning Corporation
Pty, and the Managing Director of the Culture Collective video
production house. Over a twenty-year professional career as a
management consultant and facilitator, Jeremy has worked with
numerous organisations internationally. He is the author of various
manuals and publications on subjects ranging across a number of
subjects including leadership skills, customer service delivery,
effective selling, negotiating, and corporate cultural evolution. He
is known as an outstanding and challenging facilitator who gets
excellent results.
Jeremy Aitken is the joint scriptwriter, co-producer, and presenter
of A Culture of Freedom and A Culture of Freedom - the
practitioner’s guide. He is the originator of the Culture of Freedom
philosophy and concept.
A graduate of the University of New England (Australia), he holds a
BA in Philosophy and Religion (2001) and and Honours degree in
Philosophy (2003). He is also a certified full-time adult educator
and trainer (Certificate IV Assessment and Workplace Training -
BSZ40198). |
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Adrian Carr
Management as a
Moral Art: Emerging from the Paradigm Debate
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In recent years organisational and
management discourse has been akin to a battle-ground. Open
challenges to the foundations of these fields and competing truth
claims have arisen from the plurality of interpretation that is
possible from the variety of new paradigms that has emerged. This
proliferation of paradigms seems to undermine the possibility of a
single unambiguous voice to guide management practice. The variety
of competing voices that has produced this discordant chorus is
described. The work of Thomas Barr Greenfield offers a useful
circuit breaker. What emerges is a discourse not anchored in
rationality, as it has in the past, but anchored in values and a
morally concerned scepticism.
Adrian Carr
Adrian Carr is an Associate Professor and the Principal Research
Fellow in the School of Applied Social and Human Sciences at the
University of Western Sydney, Australia. Dr Carr is a member of a
number of professional associations and editorial boards and is the
author of over 200 refereed publications. |
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