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Volume 4 2004

Number 3

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Number 3 Australian Special Issue

 

 

 

 

 

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Guest Editor Introduction: Fakes, Copies and Originals

 

 

All seven papers in this issue on Fakes, Copies and Originals consider matters of reproduction and origination. They consider the interplay between culture meanings and financial capital, and share in common a concern for further developing the cultural wealth of society.

 

The initial two papers concentrate on fakes, copies and their relationship to the original. The first paper on the myth of the Australian bush seeks to understand how the concept of the ‘original’ creates problems of identity. Traditional images and stories of the bush and its settlement are by and large faking origins, which define the boundaries for social conformity and non-conformity. Its line of argument to a great extent is reversed in the second paper on the philosophy of the copy and the art of colonial organisation, which claims that inventiveness and origination is invariably underpinned by voluminous and habitual acts of copying and reproduction.

 

The next three papers mark a move away from contemplating relationships between fakes or copies and their originals. In contrast, their preoccupation is with the tyranny of the original - its traditions and assumed ideals. Finance capital’s emancipation continues to be a significant source of inspiration for many contemporary business and management initiatives such as: privatisation of public sector industries, entrepreneurial business careers for women and corporate governance of business corporations. The respective papers on the three above topics propose limits be placed on the absolute free play of capital while arguing from different political perspectives on how best to channel the potential excesses of the original. The third paper on privatisation of the electricity industry argues for improved understanding of corporate company strategies rather than turning to industry or market-based analyses whereas the fourth paper on women in business prefers a more deliberate and collective approach to improving the economic status of women through intervention by the government and unions. Similarly, the fifth paper on corporate governance argues for increased rather than less paternalism in the regulation and governance of business.

 

The last two papers address problems of consensus in the context of increasing fragmentation of sources for agreement and sense of common origins. The sixth paper considers what it perceives to be the general cultural malaise prevalent within many contemporary business corporations. It seeks to identify a moral philosophy for the business organisation that is more supportive and offers a more fulfilling working environment. The seventh and final paper also concerns moral philosophy in the context of a fragmented conception of human purpose and values. It leans less on considerations of individual and collective rational self-interest, however, and proposes that problems created by paradigm proliferation within the social sciences be ameliorated by a concerted effort towards a morally concerned scepticism.

 

Overview of the Papers

 

The first paper - The Bush Myth by Ashly Pinnington and George Lafferty - examines the myth of the bush and its significance for Australian identity. The paper argues by analogy and through association with other national, symbolic figures such as the ‘digger’, the concept of ‘mateship’, Australia’s famous New Year’s Sydney fireworks display, classic nation-defining celebrations like Anzac Day and recent media occurrences such as the Australian films, Lantana and The Bank. The material and symbolic contents of the Australian bush are explored as two interwoven forms that have a changing but enduring substance. The bush has a very flexible meaning. It signifies and connotes very different things to people, functions as a source of personal identity and can bring a sense of alienation. It has the power to conjure up feelings both of domesticity and loneliness. The authors observe that, in common with other myths, the plasticity and robustness of the myth of the bush serves to hide more questions than it poses. So, the bush as a collective story works in contrary ways. It provides people with an essential sense of identity and origin, but without conveying clear identities and historically rich origins. Further, it offers comforting ideas and thoughts on conformity and non-conformity but without also offering much explanatory information on these choices and ways of relating to oneself and others.

 

The second paper, titled The Philosophy of the Copy and the Art of Colonial Organisation written by André Spicer, examines the issues of mimicry and authenticity. It takes issue with the well-known criticism of Australian culture for copying other cultures, typically those of England and the USA. The paper works on a number of levels, trying to understand the roles of copying in organisations and then seeks to assess its practical and ontological significance more generally in life. The author traces the development of the enlightenment and modernist interests in individual authorship and creativity, while noting at the same time the central role of copying facilities in publishing, manufacturing and production for providing a sense of what it is to be either a duplicate or unique. The argument of the paper is that Australian culture is not unusual for its mimicry and duplication and that there is nothing that Australians should feel embarrassed about when accused of being merely good mimics and copiers. Firstly, André Spicer argues, a tremendous amount of the pre-modern, modern and post-modern ways of life all contain substantial resources for copying and making copies, and do so repeatedly and to such an extent that much of what passes for originality is actually borne out of copy. The philosophy of the ‘endless return’ by Nietzsche and Taussig’s analysis of mimesis demonstrate why Australians should have nothing to fear from copying. The Australian environment is replete with repetition and production of copies, but so too are environments elsewhere, although they might pretend to greater superiority and originality.

 

The third paper written by Maree Boyle and Amanda Roan, titled From Working Man’s Paradise to Women in Business, examines the contribution of Australian feminism to the understanding of women’s economic position within Australian society. The authors argue that a diverse range of groups on the political left and political right have contributed to improving the economic and social status of women in Australian society since settlement in the late 18th century. They propose that in recent years (mid-90s onwards to the present day) insufficient attention has been given to materialist concerns reflecting in part a return to the right in politics known in Australia as the neo-liberal turn, but probably also reflecting the shift in academic thought. The move in thinking has been away from socialist and liberal consideration of government policy and concerns with how society might be changed, and towards weaker political collective commitments and greater focus on the symbolic, the individual and the emergent nature of economic life. The authors are keen to point out that new movements such as ‘women in business’ have a role to play in improving the economic position of women in Australia. However, their central argument is that these movements have less promise for the majority of the female population than do more concerted and materialist initiatives such as those influenced by trade unions and enacted through legislation and government policy such as Equal Employment Opportunity and Affirmative Action programmes.

 

The fourth paper examines one recent area of Australian economy and society that has been influenced by the UK experience, but the Australian federal states have pursued their own versions of marketisation and efficiency improvement. Lucas Skoufa’s paper, titled Industry Reform in Australia, studies the way that privatisation and corporatisation of the electricity supply industry has been inspired by comparatively simplistic concepts of what constitute efficient markets for the public good. Lucas Skoufa argues that conventional business strategy theories provide a better framework for public policy because these theories offer more adequate explanations and analyses of corporations’ and companies’ strategic behaviour in privatised or privatising settings. Strategy theories focus more closely on the resourcing, coordination and control of firms or groups of firms rather than on the performance of markets. By examining choices facing firms and analysing the choices that they make in particular recurrent market and corporate contexts, Lucas Skoufa argues that we can be clearer about how executives employed in firms and corporations should be incentivised to act strategically in ways that serve the common good. The article shows how the Australian electricity supply industry has been informed by the UK experience of privatisation, but equally demonstrates quite specific ways that the states of New South Wales, Victoria and Queensland are pursuing their own particular paths and versions of neo-classical economics: Victoria has opted for wholesale privatisation whereas NSW and Queensland have adopted more of a mixed solution.

 

The fifth paper, titled Paternalism and the Governance of Managers and written by Elizabeth Prior-Jonson and Chris Nyland, reviews the concept of paternalism and assesses the extent of regulatory paternalism in Australian corporate governance. Different degrees of paternalism are discussed within the concepts of ‘weak’ and ‘strong’ paternalism. The authors contend that investors should be informed by stronger intervention and principles of paternalism than is currently instituted within the principles of the Australian Stock Exchange (ASX). They argue that if this does not happen then the status quo will continue so that the ASX serves primarily to protect the reputations of corporate managers and ASX brokers. Rather, they suggest, a stronger form of paternalism should be instituted which has greater capacity to expose activities of poor corporate governance and in the long-term benefit shareholders.

 

The sixth paper, Interdependency within the Business Corporation by Jeremy Aitken, adopts a practitioner consulting and managerial perspective. Jeremy Aitken recounts his substantial experience of managing cultural change in corporations and discusses the rationale for developing training videos on issues of trust and organisational culture. The content of the video is described and various stories recounted on its implementation in organisations. The Prisoner’s Dilemma is analysed within the context of changing traditions in philosophy such as the empiricists and postmodernists. Throughout this paper, Jeremy Aitken challenges us to think more carefully about how we can best further our self-interest within the business collective. Perhaps reminiscent of Australian football pre-match commentary, strong emphasis is placed on individual ambition, preparation and contribution to the group. The author concludes that single-minded pursuit of our own selfish interest to the exclusion of others tends to create a poisonous corporate culture and fails to optimise outcomes for oneself and others.

 

The seventh and final paper, written by Adrian Carr and titled Management as a Moral Art, discusses the variety of paradigms that have appeared in management and organisational discourse. Adrian Carr argues that the work of Thomas Barr Greenfield is deserving of closer scrutiny from organisational and management researchers because it attends to the collective significance of moral values encapsulated within different subjective perspectives and attitudes. Seven different approaches to theoretical paradigms are discussed and categorised as: Isolationism, Integrationism, Imperialism, Pluralism, Cross or Multi-Paradigm, Dialectical and Postmodernism. The author concludes that research should attend more carefully to management as a moral art and proposes how this approach can avoid the entrapment of both paradigm incommensurability and paradigm proliferation.

 

This collection of papers covers very different aspects of Australian society and life. They all portray management as central whether it concerns the environment, creativity, equal opportunity, public utilities, corporations, employees or research paradigms. Also, they challenge readers from other parts of the globe to think more critically about some of the common stereotypes of down under, and the authors hope that people will enjoy reading about some of the diversity and variety of life in Australia.

 

 

Ashly Pinnington

 

Ashly Pinnington is Senior Lecturer in Management at the University of Queensland, Brisbane, where he has taught since 1999. He has worked for over fifteen years as a researcher and lecturer in business and management, employed by Henley Management College, London Business School, Coventry University and the University of Exeter. His first degree was a BA (Hons) in Philosophy from the University of Kent. He has written three books published by McGraw-Hill and Oxford University Press, and a number of chapters in books and articles in academic journals such as Organization Studies and Human Relations. His Charles Handy: The Exemplary Guru appeared in this journal Volume 1 Number 3. His areas of research interest include: strategy as practice, internationalisation of professional firms, transformational leadership and change, technologies for corporate training, and quality management.

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Ashly Pinnington and George Lafferty

The Bush Myth: Internationalisation, Tradition and Community in the Australian Context

 

The Australian bush has many meanings. Notably, the bush is an environment of both nostalgic loss and regeneration, and is a contradictory place capable of signifying homeliness and otherness. This article examines the durability of the myth of the Australian bush as a locale for the internationalisation of capital, employment and environmental management and as a resource for traditional concepts of Australian identity.

 

Ashly Pinnington

Ashly Pinnington is Senior Lecturer in Management at the University of Queensland, Brisbane, where he has taught since 1999. He has worked for over fifteen years as a researcher and lecturer in business and management, employed by Henley Management College, London Business School, Coventry University and the University of Exeter. His first degree was a BA (Hons) in Philosophy from the University of Kent. He has written three books published by McGraw-Hill and Oxford University Press, and a number of chapters in books and articles in academic journals such as Organization Studies and Human Relations. His Charles Handy: The Exemplary Guru appeared in this journal Volume 1 Number 3. His areas of research interest include: strategy as practice, internationalisation of professional firms, transformational leadership and change, technologies for corporate training, and quality management.

George Lafferty

George Lafferty is Professor of Human Resource Management and Industrial Relations at Victoria University of Wellington. He previously taught at Griffith University and the University of Queensland. He has published in various journals and books. His areas of research interest include workplace change, industrial relations, organisational restructuring, political theory and tourism policy.

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André Spicer

The Philosophy of the Copy and the Art of Colonial Organisation

 

In this paper I work through an Antipodean phenomenon; the prevalence of copying or mimesis in processes of organising. Rejecting claims for a more authentically Antipodean way of organising, I argue that we need to properly understand the weight of the copy through philosophical inquiry into mimesis. I begin this inquiry with neo-institutional theoretical insights into mimesis. I then sketch out a short history of the emergence of the original and the copy. This Platonic distinction is then elaborated upon to open up the copy with reference to Nietzsche’s concept of the eternal return, Benjamin’s analysis of the work of art in the age of mechanical reproduction, and Taussig’s analysis of mimesis. I draw these together to argue that processes of copying are singular and in fact central to the continual coming into being of organisation

Andre Spicer

André Spicer was born in Aotearoa/New Zealand. He has studied at the University of Otago, and the University of Melbourne. Recently he has moved to the University of Warwick in England to lecture in Organisation Theory. His interests include globalisation, various practices of resistance, the philosophy of organisation and contemporary art.
 

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Maree V Boyle and Amanda Roan

From Working Man’s Paradise to Women in Business: The Contribution of Australian Feminism to the Understanding of Women’s Economic Position within Australian Society

 

 

In this paper we discuss how Australian feminism has contributed to a better understanding of women’s economic position within Australian society. Through this analysis we seek to shed some light on the current implementation of the ‘women in business’ policy in Australia. We trace the development of this position from the early beginnings of unionism and wage centralisation through to the social change movements of the 1960s and 1970s. We then examine how the neo-liberal turn of the 1990s manifested itself in a move from a focus on numerical representation of women, through Equal Employment Opportunity and Affirmative Action policies and initiatives, to one that concentrated on an individualist approach to women in business. We conclude that feminism has had its most significant impact at the level of public policy. However, recent epistemological turns in Australian feminism appear to have resulted in less attention being paid to materialist concerns, and furthermore have not been able to resolve the sameness/difference divide that continues to haunt feminist philosophy.

 

Maree Boyle

Maree Boyle is a Senior Lecturer within the Griffith Business School, located in Brisbane, Australia. Her principal research interests include the gendering of organisations and business, emotions in organisational life, and critical perspectives on organisational change.

Amanda Roan

Amanda Roan is a lecturer in Organisational Behaviour and Human Resource Management at the UQ Business School, University of Queensland. Her primary research interests are gender and employment, workplace training and skills development, industrial relations and training systems. She has published a number of journal articles in the areas of gender and training, industrial relations, organisational change, and women in management.

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Lucas Skoufa
Industry Reform in Australia: Privatisation/Corporatisation of the Electricity Supply Industry

 

The neo-classical economics paradigm postulates a hypothetical model of perfect competition as the ideal environment for business success. Yet the model has great difficulty in apprehending the day-to-day operations of actual business organisations. This paper explores some of the apparent inadequacies of the neo-classical paradigm, drawing on business strategy theory to suggest a potentially more fruitful mode of analysis. It is argued that conventional business strategy theory not only can provide a better framework than neo-classical economics for explaining and informing public policy on utilities, but that it also can provide an additional dimension to critical management theory. The process of public sector ‘reform’ that gained momentum in the late 1970s was driven largely by neo-classical economic assumptions. While there has been a plethora of literature published on the need to ‘reform’ various public enterprises, there has been little analysis of the strategic behaviour of enterprises and industries that have been privatised or targeted for this change. Whereas neo-classical economics has been chiefly concerned with the performance of markets in the allocation and coordination of resources, business strategy is primarily about coordination and resource allocation within the firm. In contrast to neo-classical economics, business strategy theory is inherently interdisciplinary, integrating the social sciences: it is not applied microeconomics.

Lucas Skoufa

 

Lucas Skoufa is an Associate Lecturer in Strategic Management at the University of Queensland, Brisbane, where he has taught since 1999. Previous to that he worked as an engineer for ten years with the Royal Australian Navy and two years at a coal-fired power station in central Queensland. His first degree was a BE (Mechanical) from the Queensland University of Technology. Currently he is in the final stages of a PhD thesis, which looks at how and why generation companies behave strategically in electricity supply industries. Four case studies have been compiled in the thesis on the UK, Victorian, Queensland, and New South Wales electricity supply industries.

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Elizabeth Prior Jonson and Chris Nyland
Paternalism and the Governance of Managers: The Australian Stock Exchange Approach to Improving Corporate Governance
 

 

Good corporate governance requires that managers promote shareholder interests but it cannot be assumed they will act in this manner. Though this is an observation most managers would acknowledge, many argue they should be free of external regulatory intervention because regulations designed to protect shareholders are necessarily a form of paternalism that take from shareholders decisions that are rightly theirs to make. We question this perspective by showing that regulations founded on paternalist principles are compatible with a liberal economy and social relations. We identify when a paternal approach to decision making is justified and add substance to our argument by responding to claims that the Principles of Good Governance1 promulgated by the Australian Stock Exchange (ASX) are an unacceptable infringement on managers’ right to govern their enterprises because they are supposedly paternalist. We reject this argument and suggest that while the current ASX principles are not paternalistic there is a case for ensuring shareholder protection is informed by paternalist principles.

 

Elizabeth Prior Jonson BSc, BA, PhD (Sydney)

While much of her career has been spent in philosophy, since 1991 Elizabeth Prior Jonson has been continuously involved in teaching ethics and corporate governance within the Faculty of Business and Economics at Monash University. Her research interests centre on ethics and governance in both public and private sector institutions. She is the co-editor (with Gordon Clark) of Management Ethics: Theories, Cases and Practice, Harper Collins 1995 and Accountability and Corruption (Allen and Unwin 1997).

Chris Nyland BA, PhD (Sydney)

Chris Nyland’s primary field of teaching and research is in the field of International Business where his chief interests are trade policy, global business regulation and globalisation and the rights of labour. He has also published extensively in the field of history of ideas and particularly in the areas of management thought and the history of gender analysis. His most recent publication is Robert Dimand and Chris Nyland (eds) The Status of Women in the Classical Economic Thought (Edward Elgar 2004).

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Jeremy Aitken

Interdependency Within the Business Corporation: The Three Musketeers or a Prisoner’s Dilemma?

 

 

What are the opportunities for the maximum happiness, greatest satisfaction, and fulfilment of all in the business organisation? What quality of life can we have at work?

 

I operate a training and management consultancy in Sydney, Australia. For twenty years, I have specialised in helping my corporate clients develop the strategies, skills, and behaviours necessary for effective leadership, teamwork, sales-work, negotiation, customer-service, and public speaking. My participants come from many different countries and backgrounds, from all roles and responsibilities within the corporation, and from virtually every industry. Many of my client organisations are household names, both in Australia and beyond. Based on the experience of listening to many participants speaking about their working lives over the years, anecdotally I have to conclude that many people do not feel fully ‘received’ by the corporations for whom they work.1 Instead, many complain of being badly led, under-utilised, demotivated, bored, and generally demoralised by aspects of life in the corporate world....

 

During 1998, I met and formed an association with a professional film director. Over several coffees and many informal discussions, we came up with the idea that perhaps a video of some kind might represent an opportunity to present my account to a wider corporate audience. We began work on what was to become the first draft of a video script in 1999. Since our financial resources were limited, we began to look around for potential investors and financial partners in this endeavour. Finally, having found a sympathetic investor and completed around twenty rewrites of the script, we released a seventeen-minute video entitled A Culture of Freedom in July 2001....

 

‘One for All and All for One’ or a Prisoner’s Dilemma?

In scripting A Culture of Freedom, we needed a way of expressing our contention that the potential exists in the group context to collectively serve individual self-interests more powerfully than that same number of people working independently. Either that was the position or we needed to show clearly how individual self-interest may be prejudiced when agents choose actions that do not consider the self-interest of others. In other words, that when agents make choices without any sense of community obligation to other coexisting agents in an organisation or community, choosing egoistically as it were, they actually adversely affect their own self-interest. If one, or both, of these contentions cannot be supported, then why establish an organisation in the first place? We would surely be better off to work as fully independent agents, coming together to trade goods and services only when necessary to do so. If cooperation serves no useful purpose pragmatically, and it does not usefully serve any individual to consider the self-interest of others in his/her choices, apart from reasons of social acceptance, then why bother with it at all?
 

The metaphor of the Prisoner’s Dilemma is a device that illustrates how individual self-interest may exist in a collective context.3 A Culture of Freedom begins and ends with a dramatised version of the Prisoner’s Dilemma....

 

Jeremy Aitken

Jeremy Aitken is Director of the Australian-based management consultancy Tri-Learning Corporation Pty, and the Managing Director of the Culture Collective video production house. Over a twenty-year professional career as a management consultant and facilitator, Jeremy has worked with numerous organisations internationally. He is the author of various manuals and publications on subjects ranging across a number of subjects including leadership skills, customer service delivery, effective selling, negotiating, and corporate cultural evolution. He is known as an outstanding and challenging facilitator who gets excellent results.

Jeremy Aitken is the joint scriptwriter, co-producer, and presenter of A Culture of Freedom and A Culture of Freedom - the practitioner’s guide. He is the originator of the Culture of Freedom philosophy and concept.

A graduate of the University of New England (Australia), he holds a BA in Philosophy and Religion (2001) and and Honours degree in Philosophy (2003). He is also a certified full-time adult educator and trainer (Certificate IV Assessment and Workplace Training - BSZ40198).

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Adrian Carr

Management as a Moral Art: Emerging from the Paradigm Debate

 

 

In recent years organisational and management discourse has been akin to a battle-ground. Open challenges to the foundations of these fields and competing truth claims have arisen from the plurality of interpretation that is possible from the variety of new paradigms that has emerged. This proliferation of paradigms seems to undermine the possibility of a single unambiguous voice to guide management practice. The variety of competing voices that has produced this discordant chorus is described. The work of Thomas Barr Greenfield offers a useful circuit breaker. What emerges is a discourse not anchored in rationality, as it has in the past, but anchored in values and a morally concerned scepticism.

 

Adrian Carr

Adrian Carr is an Associate Professor and the Principal Research Fellow in the School of Applied Social and Human Sciences at the University of Western Sydney, Australia. Dr Carr is a member of a number of professional associations and editorial boards and is the author of over 200 refereed publications.

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